We are living in the age of purpose.
It increasingly drives consumer preference, influences jobseekers’ choices, and gets the credit for business growth.
But then came COVID-19 and the economic fallout. What effect will the crisis have on this trend? What will purpose in business look like moving forward?
To find the answers, we decided to commission a comprehensive piece of research with 250+ business leaders, entrepreneurs and influencers. The research results were published in November 2020 and have already been influencing the thinking and decision-making of leaders who care about their organisation being purposeful.