Where can purpose push your business to?

An ABA roundtable

Purpose. It seems everyone’s talking about it.

As a leader or entrepreneur, you may well be wrestling with what those first steps are, how to make it work in your business, or whether to ramp up your commitment.

But what are the true possibilities for businesses that put purpose first?
How can purpose drive employee engagement, customer loyalty and profitability?
What are the costs and trade-offs of pursuing purpose?

Whether you’ve been watching from the sidelines or are well down the track with purpose, this event is for you.

On Wed March 3rd, we hosted an 1-hour long Question Time-style roundtable with some of the biggest names in purposeful business. Provocative thinking, inspirational ideas, and an opportunity to put  questions to the panel.

Here’s what they said…