You know us as a business that creates, refreshes and maintains brands
Well in the last few years we’ve broadened our skillset and added employer brand as another core competency to our offer
So we have a question for you. Are you on top of your employer brand?
Employer brand isn’t the simplest thing to explain in a few words...
Essentially it’s the term given to a collection of workstreams, all of which are aimed at developing how a business operates with regard to its employees.
Within that we generate outputs which engage, enthuse and excite staff and potential recruits.
And why does it matter?
If you want to attract the best talent to your place of business then you’ve got to make yourself as attractive to them as possible.
And you’ve got to be authentic about it – pretty pictures and a few platitudes just won’t cut it.
But don’t just take our word for it. There’s bucketloads of research out there you can look at.
A Deloitte study from 2015 outlines a 40% increase in retention rates of staff through developing employer brand.
Glassdoor research suggests 76% of candidates want details on what makes a company an attractive place to work.
So, back to us
You’ll hopefully recall that our approach to building brands for the external environment was rigorous.
We apply the same principles to employer brand too.
And it all begins with us understanding where you’re at with your employer brand.
So if you think we can help get in touch