For the past 16 years, said & done (formerly ABA) has been helping some of the biggest names in education uncover why they are here – the heartbeat of the organisation.
Once defined, we find creative ways of bringing the new vision and values to life - through compelling statements, powerful films, even poems and games. In the end, it's about creating deeper connections between the institution and the people that work there.
Too many education brands struggle to be memorable. They parrot the over-used messages of their peers and shy away from looking, sounding or feeling different.
We uncover the ‘gold’ inside these education institutions, converting insights into a brand or campaign that is meaningful and memorable – that stands out from the sea of same.
Professor James Miller
Deputy Vice-Chancellor
Glasgow Caledonian University